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The Salient Care Provider template
Care at home, from people you can get to know
[BUSINESS NAME] provides [LIVE-IN / VISITING / RESPITE] care for older adults in [AREA]. Tell us what is needed and we will talk it through with you, with no obligation.
Ask about care Call [PHONE][BENEFIT 1]
[One true line, e.g. The same carer each visit wherever possible]
[BENEFIT 2]
[One true line, e.g. Care shaped around your routine]
[BENEFIT 3]
[One true line, e.g. Clear pricing before care starts]
[BENEFIT 4]
[One true line, e.g. A named person to call]
Support that fits the person
From a few hours a week to full-time care at home. Delete any card for a service you do not offer.
Visiting care
Help with personal care, meals, medication prompts and getting out and about, from [MINIMUM] per visit.
Ask about visiting careLive-in care
A carer lives in the home, so your relative keeps their routine and surroundings.
Ask about live-in careRespite care
Short-term support when a family carer needs a break, from a few days to several weeks.
Ask about respite careDementia care
[Describe only the training and experience your carers genuinely have.]
Ask about dementia careOvernight care
A carer stays awake or sleeps in, so your relative is safe and your family can rest.
Ask about overnight careCompanionship
Conversation, outings and shared meals for people who want company as much as help.
Ask about companionshipWhy [BUSINESS NAME] exists
[Two or three sentences in your own words: why you went into care, and what you want families to feel.]
[A short true quote from you, in your own voice.]
[YOUR NAME], [ROLE]
Three steps to getting started
Tell us what is needed
Call, email or send the enquiry form. We ask about routines, health needs and what a good day looks like.
Meet and agree a plan
[We visit for a free assessment / We talk by phone.] You see the care plan and the price before anything starts.
Care begins
Your carer starts on the agreed date. [Describe how you keep families updated.]
What you can expect
Keep only what is true and that you can show evidence for.
[PROMISE 1]
[e.g. You meet your carer before care starts]
[PROMISE 2]
[e.g. Every carer is checked before starting: DBS, references, right to work]
[PROMISE 3]
[e.g. Family updates after each visit by phone or message]
[PROMISE 4]
[e.g. A named manager you can call, [DAYS AND HOURS]]
[PROMISE 5]
[e.g. Clear written fees, no hidden charges]
[PROMISE 6]
[e.g. Care plans reviewed every [PERIOD] and when things change]
In their words
Use only real comments, with the person's written permission. If you have none yet, delete this whole section.
★★★★★
[REAL QUOTE, with permission]
★★★★★
[REAL QUOTE, with permission]
Registration and checks
[Add only what applies, e.g. We are registered with the Care Quality Commission, provider ID [ID]. Our latest inspection rating is [RATING] ([DATE]), with the report linked here: [LINK].]
In England, a business that provides personal care normally has to be CQC registered. Check your own situation before you publish. If you are an introductory agency or an independent carer, say so plainly.
Questions families often ask
How quickly can care start?
[Your honest answer, e.g. Usually within [X] days of the assessment. Urgent requests: call us.]
How much does care cost?
[Your hourly or weekly rates, or how a quote is worked out.]
Can we meet the carer first?
[Yes or no, and how.]
Will my relative see the same carer each time?
[What you can and cannot promise.]
Can carers help with medication?
[What your carers can and cannot do, and how it is recorded.]
Which areas do you cover?
[LIST OF TOWNS / POSTCODES]
Can I use council or NHS funding?
[Whether you accept it, and who to ask.]
Ready to talk about care?
Send us a few details or call. It is free and there is no obligation.